WOW is outstanding experience

My first memory is when I win a little prize from a parrot. I swear this colorful and little animal clearly look at me and throw me directly a souvenir of the show. I was in Disneyworld and I was three, my mom could not confirm the history but it doesn't really matters, what I believe is now reality.

And that is the relevant point, consumers need to believe. So brands need to make the magic. WOW brands use a lot of resources to create magical and unforgettable experience with its consumers.

Brands need to communicate with its consumers to translate the brand history, the brand message, the brand world. And using experience is a great mechanism to highlight and ensure the message.

I am sharing some examples of brand outstanding experience.

Coca Cola happiness truck

Mc Donald's Street Spot