In the middle of the "Gatorade ritual", after a soccer game with work partners I decide to start my interviews, using a focus group approach and starting with this question: "ok guys, what is a WOW brand for you?".
The first two quickly conclusions were: that was the first time they listened the expression, but after some little insistence, everybody understand it immediately and were able to tell some examples.
In this first video I will show some of the most powerful ideas behind the definition of a WOW brand and some examples used to represent them.
In the next posts I will separate my post in two main chapters. The first chapter will contain those ideas that I think are main drivers (one idea per post) to get a WOW brand. And in the other, I will group those ideas that are more consequences of being a WOW brand.
In each post I will expand these main ideas with real examples...and just then, summarize everythink in a kind of a "WOW formula" of HOW TO GET A WOW.
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