The WOW formula

Sumarizing what we have reviewed together in this Blog, I think that WOW brands like any brand are promises. WOW brands are Powerful Promises and then, they represent high consumer expectations. But is just at the end, after exceeding that expectations, that they finally became WOW brands.

How is the process to became a WOW brand?. As described, I think it is ultimately linked with generating memorable consumer experiences. To do that WOW brands must know its consumers, promote these real experience, innovate constantly and finally connect emotional bonds with them.

This would generate a virtuos circle that finally would reinforce WOW brand position and loyalty into consumers. See the picture to follow my "WOW formula" proposal.