WOW is connecting with consumers

Sports teams or artists have fans by definition, WOW brands, too.

WOW brands connected emotionally with consumers, maintaining the same spirit that teams or artists use. They strength emotional bonds with their later fans.

See these three videos in different periods used by Argentinean Quilmes beer, relating the brand directly with the feeling produced by the national soccer team in each of the last three World Cups.

FIFA World Cup 2002

FIFA World Cup 2006

FIFA World Cup 2010